Glossary
Media Spend: The sum of your spend during this period (in media). Impressions: An impression is counted each time your ad is served. Impressions help...
Thu, 20 Oct, 2022 at 1:27 PM
`Advertiser Cost: The sum of your spend during this period (in retail) Impressions: An impression is counted each time your ad is served Clicks: When a u...
Thu, 20 Oct, 2022 at 1:32 PM
`Advertiser Cost: The sum of your spend during this period (in retail) Video View: Reflect how many times a video was started. (Player Starts) Video Com...
Thu, 20 Oct, 2022 at 1:34 PM
`Advertiser Cost: The sum of your spend during this period (in retail) CPV (Cost Per View): Calculation [`Advertiser Cost / Video Views] Video View: Ref...
Thu, 20 Oct, 2022 at 1:37 PM
`Advertiser Cost: The sum of your spend during this period (in retail) Link Clicks: The number of clicks on links to select destinations or experiences, o...
Thu, 20 Oct, 2022 at 1:38 PM
URL Clicks: A count of how many times a URL in the Tweet has been clicked Engagement: Engagement quantifies how much user interaction there is with your c...
Thu, 20 Oct, 2022 at 1:40 PM
`Advertiser Cost: The sum of your spend during this period (in retail) Audio Listens: Reflect how many times an audio clip was started. (Player Starts) ...
Thu, 20 Oct, 2022 at 1:43 PM
Sessions: A session consists of a series of pageviews that a single user makes during a period of activity. The session ends after the user either closes th...
Thu, 20 Oct, 2022 at 1:46 PM
Date: Call Tracking reported in UTC Time Zone Start Time: Time Stamp reports the Call ID in the Account's Time Zone.
Thu, 20 Oct, 2022 at 1:48 PM
`Advertiser Cost: The sum of your spend during this period (in retail) Swipes: The number of times snapchatters view your filter directly on their snap w...
Thu, 20 Oct, 2022 at 1:49 PM