`Advertiser Cost: The sum of your spend during this period (in retail)
Video View: Reflect how many times a video was started. (Player Starts)
Video Completions: Reflect how many times a video was completed
VCR (Video Completion Rate): Similar to click through rate (CTR), but instead of measuring clicks, it counts people who completely viewed your video ad after seeing it. Calculation [Video Completions / Video Views (Player Starts)]
KPI (Key Performance Indicator): Aka: Conversion. When someone completes a pre-determined and desired action on your website, after viewing your ad (either by clicking on your ad or navigating to your site via other means). Adtaxi tracks up to five conversions per campaign.
CPCV (Cost per Completed View): Calculation [`Advertiser Cost / Video Completions]