`Advertiser Cost: The sum of your spend during this period (in retail)
CPV (Cost Per View): Calculation [`Advertiser Cost / Video Views]
Video View: Reflect how many times a video has been watched
VVR (Video View Rate): Similar to click through rate (CTR), but instead of measuring clicks, it counts people who viewed your video ad after seeing it on YouTube
VCR (Video Completion Rate): Avg Video 100% Completions.
Conversions: When someone completes a pre-determined and desired action on your website, after viewing your video (like signing up for a newsletter, viewing a particular page, or buying a product)
Calls: Total number of phone calls that can be attributed to your YouTube campaign, using a dynamic call tracking number.
Total Conversions: Calculation [Conversions + Calls]
YT Conversion Rate: Calculation [Total Conversions / Video Views]