`Advertiser Cost: The sum of your spend during this period (in retail)
Audio Listens: Reflect how many times an audio clip was started. (Player Starts)
Audio Completions: Reflect how many times an audio clip was completed
ACR (Audio Completion Rate): Similar to click through rate (CTR), but instead of measuring clicks, it counts people who completely listened to your audio clip after starting it. Calculation [Audio Completions / Auto Listens (Player Starts)]
KPI (Key Performance Indicator): Aka: Conversion. When someone completes a pre-determined and desired action on your website, after viewing your ad (either by clicking on your ad or navigating to your site via other means). Adtaxi tracks up to five conversions per campaign.
CPCL (Cost per Completed Listen): Calculation [`Advertiser Cost/ Audio Completions]